Sagar World Multimedia (SWM) founded by the heirs of the Late Dr. (lit.) Ramanand Sagar i.e. Mr. Prem Sagar (Son) and Mr. Shiv Sagar (Grandson) draws inspiration from the mother brand name of "Sagar", which has been synonymous with Mythological, Fantasy and Historic television programming in India having started and dominated the genres for more than 3 decades.